This is the fifth and final article in our weekly series on real estate advertisements in the Townsville market. In this post, we look at how Townsville real estate Agencies and Brokers advertise in 2023W06.
About the Publisher
Apcree’s mission is “Real Estate. Automatic”. To achieve this, we report on the very first leading indicator of the real estate market – the real estate advertisement. Most real estate agents report on what has been sold, which only provides information on where the market has been – not where it is going.
We collect digital real estate advertising data daily and create a set of summary statistics every week. You are now reading our weekly “Suburb Report” which is the second of five reports we produce on Townsville real estate advertising every week. Learn more about what statistics we produce and why here Real Estate Advertising Reports
Townsville Real Estate Advertising – Agents & Brokers Report
Our latest weekly Summary Report came out on Monday, you can see past editions by clicking here. A quick recap of this week’s main real estate advertising statistics is below.
Overall number of listings this week
Townsville had 11,535 real estate advertisements published in 2023W06.
Comparison to number of listings last week
Advertisements are tracked every day of every week. This means variations to previous periods can be calculated, following are some of these variations.
Advertisements compared to last week : [‘+37’, ‘+0.3%’]
Advertisements compared to all time average : [‘+11,392.55’, ‘+7,997.4%’]
We will look more closely at the specific Real Estate Agencies and Brokers operating in Townsville.
Townsville Real Estate Agents
Top & Bottom Real Estate Agents This Week
Recent research indicates that digital advertising is becoming an increasingly important tool for real estate agents in the modern marketplace. In fact, statistics show that digital advertising by real estate agents has grown steadily in recent years, with an estimated 10% increase from 2018 to 2019 alone. Moreover, the global digital advertising market for real estate is expected to reach 33.0 billion USD in 2022. These figures demonstrate the power of digital advertising for real estate agents and how it can be a great asset when it comes to getting their properties noticed.
See the most and least active digital real estate advertisers in Townsville this week, below:
| agencyname |
|---|
| Explore Property Townsville |
| Ray White Townsville |
| Page & Pearce Real Estate |
| Harcourts Kingsberry Townsville |
| @realty |
| Best of Magnetic |
| Live-N-Invest Real Estate |
| Belle Property Townsville City and Beaches |
| M Property Townsville |
| Ray White Kirwan |
| agencyname |
|---|
| One Percent Property Sales |
| Need Property |
| Hogan & McHugh Pty Ltd |
| Felix Reitano Real Estate |
| Bill Kim Real Estate |
| LJ Hooker Mackay Group |
| Elders Real Estate Mission Beach |
| CBRE Melbourne |
| Ellis Developments |
| Property Portfolio Sales |
Real Estate Agents by Suburb
The location of properties is one of the most crucial differences to consider when buying or selling real estate. To figure out which real estate agents will be able to get the best deal, buyers and sellers should look at the volume of advertisements by agents in each suburb. The table below indicates the top and bottom agents in the ten most advertised suburbs in Townsville. This data is partly based on the total size of the suburb.
| topagencyname | btmagencyname | |
|---|---|---|
| suburb | ||
| BOHLE PLAINS | M Property Townsville | Open Property |
| NELLY BAY | Best of Magnetic | buymyplace |
| DOUGLAS | Explore Property Townsville | Harcourts Kingsberry Townsville |
| MOUNT LOUISA | @realty | Agent In A Box |
| BURDELL | Explore Property Townsville | McGrath Townsville |
| KELSO | Page & Pearce Real Estate | Property Indulgence |
| JENSEN | Elements NQ | Helen Munro Property |
| TOWNSVILLE CITY | The Onsite Manager | Agent In A Box |
| NORTH WARD | Northern Realty Pty Ltd | McGrath Townsville |
| KIRWAN | Page & Pearce Real Estate | Property Indulgence |
Real Estate Agents by Method of Sale
The goal of selling real estate is to generate the best offer in the shortest amount of time. To achieve this, various methods are employed; such as Auction, Open For Inspection and List Price. The method that is chosen is usually dependent on the type of property. Brokers have a preference for their preferred methods of sale, as illustrated in the tables provided.
| Top Usage Agencies | Bottom Usage Agencies | |
|---|---|---|
| Method of Sale | ||
| Sale by Auction | SGA Sales, Ian Clarke Real Estate, Keyes & Co Property | Harcourts Kingsberry Townsville, Page & Pearce Real Estate, @realty |
| Sale by Open For Inspection | SGA Sales, Ray White Munro & Co, McGrath Townsville | Gedoun Property Group, Best of Magnetic, Hudson Property Agents |
| Sale by List Price | Jindal Real Estate, Jazz Homes, Next Level Land Marketing | Ray White Kirwan, Helen Munro Property, REMAX Excellence Townsville |
Real Estate Agents by Property Types
In the Townsville real estate market, there isn’t generally the volume for an agency to specialise in a particular property type. However, agencies with higher advertiser volumes appear higher in searches for real estate types on property portals. This means it is still valuable to look at the highest advertising agencies by property type in Townsville. Below are the advertising volumes for 2023W06.
- Top Agencies advertising house type: Explore Property Townsville, Harcourts Kingsberry Townsville, Page & Pearce Real Estate
- Top Agencies advertising apartmentunitflat type: Explore Property Townsville, Harcourts Kingsberry Townsville, Page & Pearce Real Estate
- Top Agencies advertising vacantland type: Explore Property Townsville, Harcourts Kingsberry Townsville, @realty
- Top Agencies advertising newhouseland type: Gedoun Property Group, Jindal Real Estate, M Property Townsville
- Top Agencies advertising acreagesemirural type: @realty, Harcourts Kingsberry Townsville, Explore Property Townsville
- Bottom Agencies advertising house type: Queensland Development Strategist, One Percent Property Sales, My Property Agent QLD
- Bottom Agencies advertising apartmentunitflat type: buymyplace, Need Property, Open Property
- Bottom Agencies advertising vacantland type: Elders Real Estate Mission Beach, Agent In A Box, iMCommercial
- Bottom Agencies advertising newhouseland type: Jazz Homes, Daring and Young Property, Oxbridge
- Bottom Agencies advertising acreagesemirural type: McGrath Townsville, Helen Munro Property, Ray White Townsville
Real Estate Agents by Advertising Collateral
Advertising collateral is an important tool for real estate agents when trying to sell a property. It goes beyond the written word and helps tell the story of the property being advertised for sale. Advertising collateral is a commitment to the potential buyer that they are getting the best possible deal, and it helps to create an emotional connection between them and the property.
Advertising collateral can take many forms, from traditional print media such as brochures and flyers, to online content such as video tours or 3D renderings of a property. By providing prospective buyers with multiple avenues of information about a property, real estate agents can ensure that they are well informed about their purchase decision before committing to it.
| Top Usage Agents | Bottom Usage Agents | |
|---|---|---|
| Collateral Type | ||
| Usage of Images | Explore Property Townsville, Ray White Townsville, Ray White Munro & Co | Explore Property Townsville, Ray White Townsville, Jindal Real Estate |
| Usage of Floor Plans | Ray White Townsville, Explore Property Townsville, Gedoun Property Group | Explore Property Townsville, Ray White Townsville, Property Indulgence |
| Usage of Videos | Explore Property Townsville, Ray White Townsville, SGA Sales | Explore Property Townsville, Ray White Townsville, @realty |
Real Estate Agents Trends
The Townsville real estate market is always fluctuating. Apcree takes a weekly look at different agencies and studies the emerging trends. It’s also useful to look at the whole situation and see how agency advertising has evolved. Have a look at the graph below to understand better.
Townsville Real Estate Brokers
Top & Bottom Real Estate Brokers This Week
Recent research has revealed that digital advertising has become an increasingly invaluable resource for real estate brokers in the contemporary market. Research emphasizes the effectiveness of digital advertising for real estate agents and how it can be a tremendous advantage in making their properties more visible.
In the table below, you can see the most active digital real estate advertisers in Townsville this week.
| Top Ten Advertising Brokers This Week |
|---|
| Ken Entriken |
| Paul Fotinos |
| Allison Gough |
| Giovanni Spinella |
| Martin McDonough |
| Adrian Raiteri |
| Gavin Micola |
| Jahanna McCoy |
| Stephanie Turnbull |
| Jodi Westcott |
These are the least active digital real estate advertisers in Townsville this week:
| Bottom Ten Advertising Brokers This Week |
|---|
| Ken Entriken |
| Paul Fotinos |
| Allison Gough |
| Giovanni Spinella |
| Martin McDonough |
| Adrian Raiteri |
| Gavin Micola |
| Jahanna McCoy |
| Stephanie Turnbull |
| Jodi Westcott |
Real Estate Brokers by Suburb
The most important difference between different properties is likely the suburb they are located in. To determine which real estate agent will get the best deal, buyers and sellers can look at the volume of advertisements by real estate agents in particular suburbs. The table below shows the top and bottom agents across the ten most advertised suburbs in Townsville. This data is partly related to the total size of the suburb.
| Top Advertising Broker | Bottom Advertising Broker | |
|---|---|---|
| suburb | ||
| KIRWAN | John Mendo | Kayla Clark |
| NORTH WARD | Margaret Hill | Emma Nancarrow |
| TOWNSVILLE CITY | Natalie Hart | Jabyn Manning |
| JENSEN | Paul Fotinos | Michele Adams |
| KELSO | Craig Currie | Craig Pearce |
| BURDELL | Clarissa Perry | Ella Geaney |
| MOUNT LOUISA | Ken Entriken | Leanne Harris |
| DOUGLAS | Nicole Plozza | Tammy Tyrrell |
| NELLY BAY | Alex Strens | Graeme Russell |
| BOHLE PLAINS | Sharon Richter | Michael Gilbertson |
Real Estate Brokers by Method of Sale
The process of selling real estate consists of methods that are used to turn the interest of possible buyers into concrete offers to buy. The goal of these sale methods is to generate the best offer in the least amount of time. These methods can include Auction, Open For Inspection and List Price, and the type of property often determines which method is best to use.
Brokers have preferences over which methods they use most, as shown in the tables below.
| Top Usage Brokers | Bottom Usage Brokers | |
|---|---|---|
| Method of Sale | ||
| Sale by Auction | Ricardo Baggio, Brett Shann, Tess Sellwood | Dylan Weiske, Steve Cox, Mark Stevenson |
| Sale by Open For Inspection | Ricardo Baggio, Brett Shann, Mark Stevenson | Dylan Weiske, Steve Cox, Vicki Beath |
| Sale by List Price | Clarissa Perry, Helena Wait, Michelle Breen | Dylan Weiske, Steve Cox, Mark Stevenson |
Real Estate Brokers by Property Types
There is more property type specialisation likely amongst individual real estate brokers in Townsville, although this is mainly driven by the broker’s suburb focus rather than a deeper knowledge of the property type. The highest advertising real estate brokers by property type for Townsville in 2023W06 are shown in the following table.
- Top Brokers advertising house type: Martin McDonough, Allison Gough, Jodi Westcott
- Top Brokers advertising apartmentunitflat type: Margaret Hill, Martin McDonough, Tarquinn Watson
- Top Brokers advertising vacantland type: Paul Fotinos, Adrian Raiteri, Allison Gough
- Top Brokers advertising newhouseland type: Clarissa Perry, Oxbridge Agents, Michelle Breen
- Top Brokers advertising acreagesemirural type: Ken Entriken, Sean Breitkreutz, Stephanie Turnbull
- Bottom Brokers advertising house type: Dylan Weiske, Mark Stevenson, Brad Read
- Bottom Brokers advertising apartmentunitflat type: Steve Cox, Vicki Beath, Jayden Evans
- Bottom Brokers advertising vacantland type: Chelsea Stevens, Sally Ireland, Paul & Melissa Kotze
- Bottom Brokers advertising newhouseland type: Ash Barry, Marco Poggi, Rahul Rahul
- Bottom Brokers advertising acreagesemirural type: Michele Adams, Simone Corrigan, Ilise Newham
Real Estate Brokers by Advertising Collateral
Advertising collateral is an important part of the real estate industry, as it helps to tell the story of a property being advertised for sale. It is a commitment from the seller to showcase their property in its best light and attract potential buyers. Through advertising collateral, potential buyers can get a better understanding of what they are buying and make more informed decisions.
Advertising collateral goes beyond just words and provides visuals that help people understand what they are investing in. Real estate brokers use this type of advertising to create an emotional connection with potential buyers and help them visualize themselves living in the property. This type of marketing helps to create trust between buyer and seller, which is essential for successful sales transactions.
| Top Usage Brokers | Bottom Usage Brokers | |
|---|---|---|
| Collateral Type | ||
| Usage of Images | Stephanie Turnbull, Ben Waugh, Jabyn Manning | Clarissa Perry, Michelle Breen, Ella Geaney |
| Usage of Floor Plans | Clarissa Perry, Zoe Stankov, Simone Corrigan | Allison Gough, Kayla Clark, Kym Patterson |
| Usage of Videos | Lisa Turner, Brad Read, Jessica Bruns | Harmoni Radcliffe, Allison Gough, Benjamin Moon |
Real Estate Brokers Trends
The Townsville real estate market is constantly changing. Apcree takes a weekly look at different brokers and examines the trends that emerge. It can also be helpful to look at the bigger picture and see how broker advertising has changed over time. Check out the graph below to get a better idea.
Agents & Brokers – Wrap Up
In closing, we’ve looked at real estate advertising in the Townsville property market over the week 2023W06. We analysed in further detail the types and attributes of the properties being advertised, looking at:
- Agents & Brokers by Suburb
- Agents & Brokers by Method of Sale
- Advertising Collateral by Agents & Brokers
- Agencies and Brokers Trends
Other Real Estate Advertising Reports
This Property Attributes Report isn’t the only real estate advertising report that we produce. You can also see our:
Weekly Methods of Sale Reports
Weekly Property Attributes Reports
For more details of the specifics of this report, take a look at this article on Real Estate Advertising Reports
About the Publisher
Apcree is a start-up property technology firm based in Townsville, Queensland. Our real estate statistics are managed by one of North Queensland’s most qualified and experienced property economists. The algorithms used to generate our statistics ensure they remain independent and unbiased.
Acknowledgements
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