Apcree’s mission is “Real Estate. Automatic”. To achieve this, we report on the very first leading indicator of the real estate market – the real estate advertisement. Most real estate agents report on what has been sold, which only provides information on where the market has been – not where it is going.
We collect digital real estate advertising data daily and create a set of summary statistics every week. You are now reading our weekly “Suburb Report” which is the second of five reports we produce on Townsville real estate advertising every week. Learn more about what statistics we produce and why here Real Estate Advertising Reports
About the Publisher
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Now all these statistics, visualisations and text takes a lot of work. In the North Queensland region alone we track about 700,000 data points per week. Our pencil sharpeners and calculators wore out a long time ago! We make extensive use of Natural Language Processing (AI) to generate content around the statistics. This technology is cutting edge, so the wording might not make sense to everyone all the time – if you need some further information we are working on a customer support service in the future.
Townsville Real Estate Advertising – Suburbs Report
Our latest weekly Summary Report came out yesterday, you can see past editions by clicking here. A quick recap of this week’s main real estate advertising statistics is below.
Overall number of listings this week
Townsville had 11,535 real estate advertisements published in 2023W06.
Comparison to number of listings last week
Advertisements are tracked every day of every week. This means variations to previous periods can be calculated, following are some of these variations.
Advertisements compared to last week : [‘+37’, ‘+0.3%’]
Advertisements compared to all time average : [‘+11,392.55’, ‘+7,997.4%’]
Suburb Activity for 2023W06
Across all the suburbs in Townsville, there were 11,535 real estate advertisements this week. We will look more closely at the activity in different suburbs below.
Top 5 Suburbs by number of real estate advertisements : {‘KIRWAN’: 737, ‘NORTH WARD’: 522, ‘TOWNSVILLE CITY’: 514, ‘JENSEN’: 473, ‘KELSO’: 442}
Suburbs that consistently show strong levels of advertising are typically more active, allowing buyers and sellers to achieve their objectives in the real estate market more quickly.
Suburbs with bottom 10% of listings : [‘ALICE RIVER’, ‘ARCADIA’, ‘BARRINGHA’, ‘BLACK RIVER’, ‘BLUEWATER PARK’, ‘BROOKHILL’, ‘CALCIUM’, ‘CAPE CLEVELAND’, ‘CLUDEN’, ‘COSGROVE’, ‘CUNGULLA’, ‘CURRAJONG’, ‘GUMLOW’, ‘HERVEY RANGE’, ‘JULAGO’, ‘MUTARNEE’, ‘MYSTERTON’, ‘OAK VALLEY’, ‘PALUMA’, ‘PINNACLES’, ‘RANGEWOOD’, ‘REID RIVER’, ‘ROLLINGSTONE’, ‘ROSENEATH’, ‘ROWES BAY’, ‘SAUNDERS BEACH’, ‘SHAW’, ‘STUART’, ‘TOOLAKEA’, ‘TOOMULLA’, ‘VINCENT’, ‘WOODSTOCK’, ‘YABULU’]
There are always suburbs with low advertising volumes. Sometimes these are smaller, more remote suburbs or those that are very tightly held. Buyers and sellers in these markets can experience extended selling and buying periods, exposing them to changes in market conditions whilst they wait for opportunities to transact.
This Week’s Most Popular Suburb: Kirwan
Each week our statistics identify which is the most active suburb in Townsville, by calculating the highest number of real estate advertisements that appear for that suburb during the week. We then dive more deeply into the data for that suburb. In 2023W06 the most active suburb in Townsville is Kirwan.
Number of listings this week : 737
Kirwan advertisements compared to last week : [‘+5’, ‘+0.7%’]
Kirwan advertisements compared to all time average : [‘+17.33’, ‘+2.4%’]
Property Attributes for Advertisements in Kirwan
Every suburb has different types of property advertised for sale. In 2023W06, Kirwan had the following property types advertised.
Property Type List
Most popular Bedroom count advertised in Kirwan for 2023W06 have : Four Bedrooms
Most popular Bathroom count advertised in Kirwan for 2023W06 have : Two Bathrooms
Most popular Car Space count advertised in Kirwan for 2023W06 have : Two Car Spaces
Features List
The features listed in real estate advertisements show what the market values most highly. Kirwan had the following features most heavily advertised in 2023W06:
The larger the feature is shown in the above infographic, the more often it appeared in real estate advertisements in Kirwan. Understanding the relative importance of property features in a suburb gives buyers and sellers greater market insight.
Method of Sale : Analysis of Kirwan
Different selling methods are suitable for different real estate types. Below we look at the most popular selling method for Kirwan against all real estate advertisements for Townsville.
Agency Focus: Kirwan
Over time, brokers will specialise in advertising in a particular suburb or suburbs. A broker with good knowledge of a particular suburb is more likely to provide good advice and therefore a better deal.
The agency with the most advertisements over the past quarter in Kirwan : Explore Property Townsville (12,327 advertisements)
The agency with the most advertisements in Kirwan 2023W06 is : Explore Property Townsville (1,071 advertisements)
Broker Focus: Kirwan
Over time, brokers will specialise in advertising in a particular suburb or suburbs. A broker with good knowledge of a particular suburb is more likely to provide good advice and therefore a better deal.
The broker with the most advertisements over the past past quarter in Kirwan : Nathan Lynham (356 advertisements)
The broker with the most advertisements in Kirwan 2023W06 is : John Mendo (31 advertisements)
Other Real Estate Advertising Reports
This Suburb Report isn’t the only real estate advertising report that we produce. You can also see our:
Weekly Methods of Sale Reports
Weekly Property Details Reports
For more details of the specifics of this report, take a look at this article on Real Estate Advertising Reports
About the Publisher
Apcree is a start-up property technology firm based in Townsville, Queensland. Our real estate statistics are managed by one of North Queensland’s most qualified and experienced property economists. The algorithms used to generate our statistics ensure they remain independent and unbiased.
Acknowledgements
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